Episode 009

This week James and Stefan discuss Google’s acquisition of Wildfire. No one really talked about it, so is it important? According to James, it’s one of the biggest things to happen in the social media space since Mark Zuckerberg was born. We also tackle the Samsung versus Apple nonsense that’s clogging the airwaves, Windows 8 RTM-ing, the death of Hotmail (and why Outlook has to do a hell of a lot to prove itself), the Nexus Q, and finally some reader questions.

As always, if you can rate us on iTunes, that would be swell. Your ratings help us get downloaded, which means we get more listeners, which means more people will be fortunate enough to hear our skillfully crafted jokes.

[Episode 009, 33 minutes 01 second, 30.2 MB]

Episode 009

6 thoughts on “Episode 009

  1. You missed windows ME out your list there…which was awful. 98 was actually good IMO. And XP was crap at first, it was a year or so before it was getting any uptake.

    Also. 3.1 was awesome, colour! etc.

    Win95 was a huge change too, at least as big a change as win8 will be.

  2. Great episode, of course. RE: Wildfire. Stefan wondered why brands would care about G+ – because Google is forcing them to. Brands already spend ungodly amounts of $$ with Google for Adsense and other ad products. We also spend lots of money promoting YouTube videos. Google is integrating G+ into those products with force – offering various incentives to brands who integrate their G+ page with different things.

    How does that get consumers? As brands spend $$ on their Google+ presence (which they’re basically going to have to, be it cash or resources), they’re going to need to justify that, which means they’re going to need to show engagement/click-through/whatever KPI they’ve chosen. Which means they’re going to need to give consumers a reason to participate, which means they’re likely going to call Wildfire, cause that’s basically the same reason companies called Wildfire to begin with.

    It’s convoluted, but believe it or not, it holds up. I’ve sat in (and led) some of these types of meetings. And yes, consumers will follow the promotion, even if it takes them over to G+.

    1. Stefan Constantinescu says:

      I don’t believe consumers will flock to Google+, but hey, I’ve been wrong about other things before.

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